History

In 1980, Marcel (1959) and Monique (1958) van Dijk took over a flower shop in the Dorpstraat in Veldhoven. They were adventurous, enthusiastic and full of passion to start their own business, which marked a new generation in floriculture. Both trained as florists and with a great love for the beauties of nature, they readily started this new phase in their lives.

Over the years, Marcel focused more on the transformation of large spaces into attractive spaces with his decorative know-how. Flowers and plants take center stage in the natural decoration and styling that blends with its environment. Although Oogenlust’s start was not easy, their perseverance, vision and reluctance to make any concessions lead to great successes over the course of more than 30 years. Oogenlust is now a strong and recognizable brand within floristry.

Several years after the opening in the Dorpstraat, Oogenlust decided to open a second shop in Veldhoven’s city center. Shortly after, due to the increasing demand of the event’s business, they closed the shop in the Dorpstraat and added an external storage to accommodate their growth. Oogenlust’s unique vision and style gained more and more recognition and appreciation while Monique stayed at home the first ten years to raise their five children, even though she was always a great support.

When Monique rejoined the business she took care of Oogenlust’s PR and administration. And along the way, while the team kept expanding, she also started looking after human resources as well as the organizational structure of the business. Marcel and Monique truly complement each other which is perhaps the secret of their success.

Fifteen years after their start in Veldhoven Oogenlust moved to De Run, an industrial area in Veldhoven where they housed a large décor department, their offices and workshops as well as a beautiful showroom. This turned out to be a great success. Together with a team of 33 professionals, Oogenlust proved to be better than ever at creating extraordinary atmospheres – both in their studio as well as on location, inside or out and from small to very big.

In 2013, they created a new future for themselves at domain Oogenlust in Eersel. To build this green dream, where everyone can get inspired, the domain offers 13,5 acres of nature at its best. Roam, bike or simply enjoy the surroundings. From the exceptional products and arrangements in our shop where you can still find beautifull plants and flowers, to fascinating art in the gallery: our goal is to make you feel as welcome as the flowers in May – year-round. Moreover, Marcel and Monique’s son Wim has become the driving force of the organization and execution of Oogenlust’s projects. 

Almost 40 years since the start, Oogenlust is still in search for ultimate beauty in nature. We strive for the best and will be satisfied with nothing less. We are also very proud that the customers enjoy our work on their regular visits and we want to express our gratitude: an applause for your loyalty, enthusiasm and stimulation.

Thank you for being you!